Elin Jernstrom
The Digital Marketing module covers the main concepts and skills of digital marketing, such as creating a web presence, optimising content for search engines, using social media platforms, selling online, different types of advertising, as well as monitoring and improving campaigns using analytics.
Skills / Knowledge
- Key concepts
- Planning
- Web presence options
- Website considerations
- Search engine optimisation
- Social media platforms
- Social media accounts
- Social media management services
- Marketing and promotion activities
- Engagement, lead generation and sales
- Online advertising
- E-mail marketing
- Mobile marketing
- Getting started
- Web analytics
- Social media insights
- E-mail marketing and online advertising analytics
- Documents setup
- Spelling, thesaurus
Issued on
January 24, 2025
Expires on
Does not expire